Frequently Asked Questions
If you’ve hopped on to this page you’ve most probably got questions you need answers to.  Listed are some popular questions I thought would be of interest.  Just click on the question and the answer will be revealed and click again to hide.

If your question isn’t shown or if you’d like to discuss further please drop me a line and I’ll get back to you.

Who is Action Coach?

ActionCOACH is the world’s number one business coaching firm. Started in 1993 by Founder and CEO Brad Sugars, ActionCOACH is one of the fastest growing companies of its kind in the world, with offices and Business Coaches from Singapore to Sydney to San Francisco. From the start,

ActionCOACH has been set up with you … the business owner, in mind …

As an alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach.

After years of workshops, group coaching sessions and one-on-one coaching programs focused on our exclusive business building strategies, ActionCOACH has more than 10,000 clients and more than 500,000 seminar attendees who will attest to the power of our programs …

Based on sales, marketing, and business management systems,ActionCOACH not only shows you how to increase your business revenues and profits (often quite dramatically), but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership.

Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. Your success truly does determine our success …

Why do I need a Business Coach?

Every great performer, whether it is an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors. As the world of business moves faster and gets more

competitive, it’s difficult to keep up with all the changes in your industry – in addition to running your business every day.

Just like great athletes who find success by following the lead of a coach with a winning game plan, more business owners than ever before are turning to Business Coaches to help develop a winning game plan for their businesses.


First of all, it’s very difficult to be truly objective about yourself. A Business Coach can be objective for you, and can see the “forest for the trees.” A sports coach will make you focus on the game and will make you run more laps than you feel like. A good coach will also tell it like it is and will give you small pointers about the game and your competition. A great coach will listen and guide you to success.

Likewise, a Business Coach will make you focus on your business and hold you accountable to the things you should do and to where you want your business to be. A good Business Coach will also be your marketing manager, your sales director, your training coordinator, your partner, your confidant, your mentor and your best friend.

More importantly, your ActionCOACH will help you make your dreams come true …

What is Alignment Consultation ?

The Alignment Consultation is where an ActionCOACH starts with every business owner. Your investment includes a 2 to 3 hour meeting with your ActionCOACH. During this meeting your ActionCOACH will learn as much as possible about your business, your goals, your challenges, your sales, your marketing, your finances and so much more …

Everything is done with 3 goals in mind … First, to know exactly where your business is now. Second, to clarify your business and personal goals. And third, to get the crucial pieces of information needed to create an ActionPLAN for your business over the next 12 months.

The plan isn’t a traditional business or marketing plan, but rather a step-by-step plan of Action you’ll work through as you continue through the duration of our one-on-one coaching program …

What is one-on-one coaching?

Simply put, it’s one of our most popular programs, and it’s the only program in which your ActionCOACH will work with you one-on-one for at least 12 months to make all of your goals a reality.

From weekly coaching calls and goal setting sessions to creating your new marketing pieces, you will develop new sales strategies and business systems so you can work less and learn all you need to know to make your dreams come true …

Your monthly investment ensures your ActionCOACH will dedicate a minimum of 5 hours a month to work with you on your sales, marketing, team building, business development and every element of the Action Plan you created during your Alignment Consultation.

Unlike a consultant, your personal ActionCOACH will do more than just show you what to do; he or she will be with you when you need them most as each idea takes shape, as each campaign is put into place, as you need the little pointers to make things happen. Your ActionCOACH will also be there when you need someone to talk to, when you’re faced with challenges or, most importantly, when you’re just not sure what to do next. Your ActionCOACH will be there every step of the way.

Why at least 12 months?

If you’ve been in business for more than a few weeks, you’ve seen at least one or two so-called “quick fixes” … Most consultants seem to think they can solve all your problems in a few hours or a few days. At ActionCOACH, we believe long-term success means not just doing it for you it means doing it with you, showing you how to do it, working alongside you and creating success together. Over the course of 12-months, you’ll work on different areas of your business. Each month, you’ll not only see your goals become a reality, you’ll gain both the confidence and the knowledge to make it happen again and again – even when your first 12 months of coaching is over …

How can you be sure this will work in my industry and in my business?

ActionCOACH is expert in the areas of sales, marketing, business development, business management,

and team building and, with literally hundreds of different profit-building strategies, you’ll soon see how truly powerful our systemised approaches are. Because you are the expert in your business and industry, together we can apply our systems to make your business more effective.

Because of our network of more than 1000 coaches around the world, there is not a type of business, industry or category our Business Coaches haven’t either worked with, managed, worked in or even owned that is the same or very similar to yours.

Our extensive network means when you hire an ActionCOACH, you hire the full resources of the entire ActionCOACH team to find a solution for any and every challenge you may have. Imagine hiring a company with the collective knowledge of thousands of experts ready to help you …

Won’t this mean just more work?

Of course, when you set the plan with your ActionCOACH, it may seem a bit overwhelming, but no one ever said attaining your goals would be easy … In the first few months, it will take some work to adjust to your new plans… but the further you work into the program, the less work you’ll actually have to do.

You will, however, be amazed at how focused you’ll be and how much you’ll get done. With focus, an ActionCOACH, and most importantly the ActionCOACH systems, you’ll be achieving a whole lot more with the same or even less work and effort …

How will I find the time?

Again, the first few months will be the toughest, not because of an extra amount of work, but because of how differently you’ll work. In fact, your ActionCOACH will show you how, on a day-to-day basis, to get more work done with much less effort. In other words, after the first few months you’ll find that you’re not working more, just working differently.

Then, depending on your goals, from about month six onwards, you’ll start to see the results of all your work; and if you choose, you can start working less than ever before. Just remember, it’s about changing what you do with your time … NOT putting in more time…

How much will this cost?

Your investment will depend on the size of your business and the scopeof our undertaking together. Your ActionCOACH will work this out with you so it will be appropriate for your business and the goals you want to achieve.

You’ll find having an ActionCOACH is just like having a marketing manager, sales team leader, trainer, recruitment

specialist and consultant – all for one nominal investment.

Everything you do with your personal ActionCOACH is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with an entrepreneurial education that is second-to-none. With that knowledge, you’ll be able to repeat your business success over and over again in other ventures.

Will it cost me extra to implement the strategies?

Again, give your ActionCOACH just a half-hour and you’ll be shown how to turn your marketing into an investment that yields sales and profits rather than just running up your expenses …

In most cases, an ActionCOACH will actually save you money when that coach discovers areas that aren’t working for you or your business. For some marketing programs, you will need to spend some money to make some money.

Yet, when you follow our simple testing and measuring systems, you won’t be risking your money on each campaign.

And when we find the campaigns that work, we make sure you keep profiting from them time and time again.

Remember, when you default to the accounting way of saving costs, you can only add a few percentage points to your

bottom line … Following the ActionCOACH formulas, your returns from your sales and marketing can be exponential …

Are there any guarantees?

As in life and business, the answer is, “no.” Only YOU can ever be truly accountable for your own success – and at ActionCOACH we know this to be a fact.

Your ActionCOACH will never promise any specific results, or that your goals will ever become a reality … However, we will guarantee to give you the best service possible, to answer any of your questions promptly with the best available information, and to be committed to making you and your business successful – whether you like it or not …

Once you’ve set your goals and made your plan, we’ll do whatever it takes to make sure you reach for your goals and strive with all your might to achieve all that you desire … We’ll also be sure to keep you as balanced in your life as possible. We’ll make certain you never compromise either the long-term health and success of your company or yourself. More importantly, we’ll make sure you never compromise your personal set of values and what is most meaningful to you.

What results have other business owners seen?

Everything from owners previously working 60 hours a week down to workingjust 10 … right through to revenue increases of 100’s and even 1,000’s of percent. Our results speak for themselves, and are highlighted by specific examples

featuring real people with real businesses … getting really great results.

There are three main reasons why this will work for you and your business. First, your ActionCOACH will help you get 100% focused on your goals and the step-by-step processes to get you there. This focus alone is amazing in its effect on you and your business results.

Second, your ActionCOACH will hold you accountable to get thingsdone, not just the day-to-day running of the business, but for the dynamic growth of the business. You’re making an investment in your success – and we’regoing to get you there …

Third, your ActionCOACH is going to teach you as many of our 328 profit building strategies as you may need. So, whether your goal is to make more money, or work less hours … or, both … within a period of the next 12-months your goals can become a reality. But don’t take our word for it. Just ask any of the thousands of existing ActionCOACH clients, check out the results on our website or ask your ActionCOACH for a copy of our global testimonial DVD “Action

Speaks Louder Than Words” …

What areas will you coach me in?

We will work with you in five key areas … and the emphasis in each will depend on you, your business, and of course, your goals. These key areas are:

• Sales – The backbone for creating a profitable business, and one of the areas we’ll help you get spectacular results in.

• Marketing & Advertising – If you want to make a sale, you’ve first got to find a prospect. Over the next 12 months your ActionCOACH will teach you amazingly simple, yet powerful, streetwise marketing techniques and approaches that will drive profits.

• Team Building & Recruitment – You’ll never just wish to find the right people again. You’ll have motivated, passionate, enthusiastic, and loyal team members for your business when your ActionCOACH shows you how.

• Systems & Business Development – End the hopeless cycle of “the business running you” and begin running your business. We will show you the secrets of having your business “work” … even when you’re not there.

• Customer Service – Discover how to deliver your product or service consistently, making it easy for your customers to buy and leaving them feeling delighted with your service. Learn new ways to motivate your current customers to give you referrals and to ensure their repeat business. These are just two of the many strategies we will teach you.

Can you also train my people?

Yes … in fact, we believe that training your people is almost as important as coaching you.

Your ActionCOACH can provide you and your business with many different training modules, including TeamRICH, SalesRICH, PhoneRICH and ServiceRICH. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.

Can you write ads, letters and marketing piences for me?

Yes … your ActionCOACH can do it for you. Your ActionCOACH can also train you to do it yourself, or simply critique the marketing pieces you’re using right now … Should you want us to do it for you, you won’t get just one piece. We’ll design several for you to take to the market to test which one is the best performer. If it’s just a critique you’re after, we’ll work through your piece and offer feedback in terms of what to change, how to change it and what else you should do to make it effective. Finally, we can recommend a variety of books or resource materials which provide a “home study” opportunity for you so you’ll know how to do it yourself next time.

Why do you also recommend books and DVDs?

We do this to save you both time and money. You can learn the basics in your own time so when we get together we’ll be working on higher level implementations rather than the basics …It’s also a very powerful way for you to speed up the coaching process and get phenomenal – rather than just great – results …

When is the best time to get started?

Right now! Before you take another step, waste any more money, lose another sale, work too many more hours, miss another family event, or forget another special occasion, you need to call ActionCOACH today.

Far too many business people wait and see … mistaken in thinking that working harder will make everything better. Remember, what you know got you where you are today. To get where you want to go, you’ve got to make some changes and most likely, you’ll have to learn something new … There’s no time like the present to get started on your dreams and goals …

So, how do we get started?

First … you need to get back in touch with your ActionCOACH … there’s some very simple paperwork to sign and you’re on your way … Next, you’ll need to invest a few hours showing your coach everything about your business. Together you’ll get a plan created – and then the work really starts! Remember, it may seem like a big job at the start, but with an ActionCOACH, you’re sharing the load. Together, we’ll achieve great things!

Can I contact you?

Firstly, thank you for your interest.  If you’d like to have a chat give me a call on 0845 003 9177 I’d love to hear from you or drop me a line and I’ll get straight back to you.